Best paper in internet marketing - SGH

Piotr Kaczka, a graduate of the 42nd edition of the study, won the IAB-SGH competition for the best postgraduate thesis in Internet marketing. The thesis was promoted by Dr. Jacek Wójcik. The first place in the master's thesis category went to Aleksandra Zagajewska, a graduate in e-business at SGH. The promoter of her thesis was Dr. Sylwia Sobolewska.

Below is a comment from the contest winner:

"The award in the DIMAQ Uni competition for the best postgraduate paper in Internet marketing is a huge deal for me. ennoblement from the experts of the Association of Internet Industry Employers IAB Poland and a beautiful crowning achievement of 34 years of education in the area of 7 faculties.

This success would not have been possible without the support of the great and beautiful personalities of the Warsaw School of Economics - Dr. Jacek Wojcik, the supervisor of this thesis, and Dr. Tymoteusz Doligalski Prof. SGH, for which I would like to thank them at this point.

I also trust that the content of this postgraduate thesis, entitled: "Online Customer Acquisition Strategies for a Premium Brand in the Functional Beverage Area" will become a useful guideline for successful efforts in designing effective digital marketing strategies for other entities in the functional and related beverage area.

Best regards

Piotr Kaczka (PhD, EMBA)"