{"id":4480,"date":"2024-10-17T08:51:38","date_gmt":"2024-10-17T06:51:38","guid":{"rendered":"https:\/\/ppbhc.com\/?p=4480"},"modified":"2025-05-27T10:29:18","modified_gmt":"2025-05-27T08:29:18","slug":"konkurs-iab-sgh","status":"publish","type":"post","link":"https:\/\/ppbhc.com\/en\/konkurs-iab-sgh\/","title":{"rendered":"Best paper in internet marketing - SGH"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-1024x1024.jpg\" alt=\"\" class=\"wp-image-4481\" style=\"width:808px;height:auto\" srcset=\"https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-1024x1024.jpg 1024w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-300x300.jpg 300w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-150x150.jpg 150w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-768x768.jpg 768w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-12x12.jpg 12w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-900x900.jpg 900w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr-100x100.jpg 100w, https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Piotr Kaczka, a graduate of the 42nd edition of the study, won the IAB-SGH competition for the best postgraduate thesis in Internet marketing. The thesis was promoted by Dr. Jacek W\u00f3jcik. The first place in the master's thesis category went to Aleksandra Zagajewska, a graduate in e-business at SGH. The promoter of her thesis was Dr. Sylwia Sobolewska.<\/p>\n\n\n\n<p>Below is a comment from the contest winner:<\/p>\n\n\n\n<p>\"The award in the DIMAQ Uni competition for the best postgraduate paper in Internet marketing is a huge deal for me.&nbsp;<a><\/a>ennoblement from the experts of the Association of Internet Industry Employers IAB Poland and a beautiful crowning achievement of 34 years of education in the area of 7 faculties.<\/p>\n\n\n\n<p>This success would not have been possible without the support of the great and beautiful personalities of the Warsaw School of Economics - Dr. Jacek Wojcik, the supervisor of this thesis, and Dr. Tymoteusz Doligalski Prof. SGH, for which I would like to thank them at this point.<\/p>\n\n\n\n<p>I also trust that the content of this postgraduate thesis, entitled: \"Online Customer Acquisition Strategies for a Premium Brand in the Functional Beverage Area\" will become a useful guideline for successful efforts in designing effective digital marketing strategies for other entities in the functional and related beverage area.<\/p>\n\n\n\n<p>Best regards<\/p>\n\n\n\n<p>Piotr Kaczka (PhD, EMBA)\"<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Piotr Kaczka, a graduate of the 42nd edition of the study, won the IAB-SGH competition for the best postgraduate thesis in Internet marketing. The thesis was promoted by Dr. Jacek W\u00f3jcik. The first place in the master's thesis category went to Aleksandra Zagajewska, a graduate in e-business at SGH. The promoter of her thesis was Dr. Sylwia Sobolewska. Below is the winner's comment: \"The award in the DIMAQ Uni competition for the best thesis....<\/p>","protected":false},"author":39,"featured_media":4481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci"],"jetpack_featured_media_url":"https:\/\/ppbhc.com\/wp-content\/uploads\/2024\/10\/Piotr.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/posts\/4480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/comments?post=4480"}],"version-history":[{"count":2,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/posts\/4480\/revisions"}],"predecessor-version":[{"id":4486,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/posts\/4480\/revisions\/4486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/media\/4481"}],"wp:attachment":[{"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/media?parent=4480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/categories?post=4480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ppbhc.com\/en\/wp-json\/wp\/v2\/tags?post=4480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}